ProducrIQ

For insurance agents

The renewal reminder email that starts a conversation

A renewal reminder that only announces a date gets filed. One that asks a question gets answered, and the answer is where the review, the cross-sell and the retention actually happen.

When to send it

Thirty to sixty days out. Early enough that nothing is urgent, late enough that it is real.

What it has to do

  • Says the date plainly, in the first line, with no preamble.
  • Names one specific thing worth looking at — not 'let's review your coverage', which means nothing.
  • Asks a question that can be answered in one sentence from a phone.
  • Makes it clear that doing nothing is fine and the policy renews either way.

What to avoid

  • Leading with the premium. If it went up, the number is the only thing they will read, and the conversation becomes a negotiation before it was a conversation.
  • The phrase 'shop your rate'. It invites them to do exactly that, and usually with somebody else.
  • Attaching the declarations page unprompted. It reads as paperwork and gets saved for later, which is never.

A worked example

EmailYour renewal — March 14
Hi Dana,

Your homeowners policy renews March 14. Nothing needs doing — it renews on its own.

One thing I'd like to look at before it does: your dwelling coverage hasn't moved in four years, and building costs around here have. If it's short, that gap only shows up after a claim, which is the worst time to find it.

Worth fifteen minutes? I can look it over and tell you either way.

Richard

Names and details here are invented. Written the way an agent would actually send it, not the way a template would.

Writing these every week?

ProducrIQ is a tool a working insurance agent built for his own agency. Describe the situation the way you’d say it to a colleague and it writes the message in your voice, signed by your agency — including this one, under Renewal Review Assistant.

See how it works

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