ProducrIQ

For insurance agents

Asking a client for a Google review

Reviews come from timing, not from asking harder. There is a short window after you have visibly done something for somebody, and outside that window the same message gets ignored.

When to send it

Within a week of a claim resolved well, a save on a premium, or a problem you fixed. Not after a renewal, which feels like nothing happened.

What it has to do

  • Refers to the specific thing you just did for them.
  • Includes the direct link. Every extra step halves the response.
  • Suggests what to write about, because 'what do I say' is the real obstacle.
  • Makes it genuinely optional.

What to avoid

  • Offering anything in exchange. Gift cards for reviews violate Google's policies, may run into state insurance rebating rules, and taint the reviews you already have.
  • Asking everybody at once. A burst of reviews in one week looks like exactly what it is.
  • Asking after a denial, however well you handled it. Let time pass.

A worked example

Text
Hi Dana — glad that one came out right. Getting the supplemental approved took a few rounds but the roof's covered.

If you've got two minutes, a Google review would genuinely help a small agency like mine: [link]

Even a sentence about the claim going through is plenty. And if you'd rather not, no problem at all — it won't come up again.

Names and details here are invented. Written the way an agent would actually send it, not the way a template would.

Writing these every week?

ProducrIQ is a tool a working insurance agent built for his own agency. Describe the situation the way you’d say it to a colleague and it writes the message in your voice, signed by your agency — including this one, under Review Request.

See how it works

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